How we helped the fast-growing pizza chain structure their growth plan and drive efficiency
Client
About the Client
Started in 2009 by Aditya Shah, Juno's Pizza believed in making food that everyone enjoys eating. Their products are prepared based on the secret recipe using natural, chemical-free ingredients prepared by Aditya's Grandma.
Juno's Pizza was acquired by Cure Foods in 2022.
Opportunity
With operations and business being well established, the founder Aditya Shah wanted to bring in efficiencies and focus on driving growth and profitability.
Project Timeline
March 2018 - November 2018
Project Title
How we helped a fast-growing pizza chain structure their growth plan and drive efficiency
Approach and Findings
We gathered the sales data for the last 18 months and deep-dived to identify the trends, store-wise sales, category-wise contribution, highest contributors, lowest contributors, internal sales contribution, 3rd party sales contribution, profitability etc.
Based on the analysis and insights we identified areas of improvement and bucketed them into Process Improvements, Operational Controls, Financial Controls and Strategic Focus areas.
Work Done
We started with creating an Annual Business Plan that covered store-wise sales, category-wise sales, store-wise profitability, business seasonalities, and internal sales to external sales ratio.
Below were the key findings during the analysis and business planning:
- There was no store-wise P&L statement to track store performance, growth or degrowth
- There was no tracking of Food costs store wise
- There was no structured tracking of Cheese consumption and the Cheese purchase was done store wise
- The sales were heavily dependent on 3rd parties like Swiggy, Zomato, Uber Eats and Scootsy
- There was no structured approach to the Annual Target setting and there was no planning done basis seasonalities and historic data
We delivered the following during the project.
- 1. Annual Business Plan with store-wise annual targets, month-wise targets and P&L statement
- 2. Performance Management and target setting for the entire organization linked to the Annual Business Plan
- 3. Dashboards and Financial reports to create better financial controls
- 4. Store-wise audits formats and checklists to improve efficiency, quality consistency, improve fill rates, improve customer experience and NPS
- 5. Focused approach and plan on driving Call Centre and Website sales
Outcome
With our focused approach and initiatives we delivered the following:
- The sales ratio of internal sales to external sales was 40:60 that was brought to 55:45 thus improving the bottom line
- Store-wise P&L helped in improving store-wise efficiency and reducing wastages and pilferage
- Brought cheese consumption within the desired norms and range thus improving the bottom line
- Improved the fill rate of Sides and Desserts thus improving Average Order Value
- Improved sales through Call Centre and Internal Delivery team thus improving team efficiencies and improving overall profitability
Juno's Pizza grew by 38% YOY in 2018-19, turned positive on their Outlet Level EBITDA (from 0.4% to 13%) and improved the Company Level EBITDA (from -37% to -17%). Juno's Pizza was acquired by Cure Foods in 2022.
Frameworks used in the project
Objective and Value Setting Framework
People & Culture Framework
Efficient Systems and Processes Framework
Performance and Sustainability Framework
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