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Consulting · Pune and Bangalore

Advik Hi-Tech

Advik wanted to know what the market paid. We began by working out what they paid — because most compensation problems are internal before they are external.
115Benchmark coverage
Full write-up · Nov 2018 – Mar 2019, Feb – Apr 2023
Consulting · Mumbai

The CAI Store

We structured The CAI Store in 2019, while it was still small enough to do properly. The company has grown close to sevenfold since. The structures were extended in 2022 and have never been replaced.
₹3.85 Cr → ₹26.2 CrAnnual revenue
Full write-up · Oct 2019 – Mar 2020, Oct 2022 – Sep 2023
Consulting · SEEPZ, Mumbai

Fine Jewellery Manufacturing

Seven completed, three hitting their milestones, and two more added mid-year once the machinery was working. Then we went back and fixed where the goals were coming from in the first place.
7 of 10Short-term initiatives completed
Full write-up · Jan – Dec 2024, Sep – Dec 2024
Consulting · Mumbai

Innofitt Systems

Innofitt already had processes. What it did not have was anyone checking whether they were being followed. We built the measurement layer across 35 roles, then spent three years making sure it was used.
30 → 30White-collar team
Full write-up · Sep 2021 – Oct 2024, Scope complete
Consulting · Mumbai

Juno’s Pizza

The company accounts showed a business losing money. They could not show why. Store-level accounts could — starting with how much cheese was going onto each pizza.
0.4% → 13%Outlet-level EBITDA
Full write-up · Mar – Nov 2018, Nine months
Consulting · Mumbai

KALKI Fashion

KALKI was growing fast on judgement and experience, with almost nothing measured. We documented every role in the business and built what it took to run it on numbers instead — then came back five years later to rebuild the store playbook for a national rollout.
75Roles documented
Full write-up · Sep 2018 – Apr 2019, Apr – May 2023
Consulting · Mumbai and Bangalore

SoCheers Infotech

A team leader can only manage what they can measure. In a creative agency, nobody could measure anything — because there was no way to compare a designer making videos with one making print.
15 → up to 90Team size a leader manages
Full write-up · From October 2019
Marketing · Atlanta, Georgia

Bawarchi Atlanta

A $94 website channel became a $600,000 one. The first eight months went into the ordering journey rather than the ad account — about half of first-year revenue came from closing better, not buying more.
$600,000Website channel, annualised, from $94 a month
Full write-up · Ten years, still running
Marketing · Maryland

Smile Loft Dental

9,233 patient enquiries at $12.18 each across 29 months, against a published US dental benchmark of $28 to $55 — and every one routed to the front desk complete.
$12.18Cost per patient enquiry, against a $28–$55 benchmark
Full write-up · 2023, still running
Marketing · Alabama

Sanpeggio’s Pizza

A chain growing at 7% a year grew at 20.5%, and an online ordering channel built from nothing reached $63,610 a month inside a year. We spent the first sixteen days deliberately not marketing.
20.5%Annual sales growth in 2022, against 6.9% the year before
Full write-up · 2021–22, returned 2026
Marketing · Kennesaw, Georgia

Bawarchi Kennesaw

The ordering channel opened before the restaurant did. Forty-five days of pre-launch marketing built a list of 1,200 people for a business that did not exist yet.
$40,000Website takeaway in the first 51 days of trading
Full write-up · Opened Sep 2025
Marketing · Charlotte, North Carolina

Tikka Shack

A baseline agreed in writing before the work started, and beaten by 25% in one month. Brand sales rose for the first time in eight months.
+25.2%One month against a baseline fixed in advance
Full write-up · Trial Aug 2023, engaged to 2026
Marketing · Alabama

Lash & Brow Spa

An online booking channel built from zero for a beauty chain with no web presence and no way for a customer to book outside a phone call.
$83,926Appointments booked through the channel, 19 months
In brief · 2017–19
Technology · United States

Bliss Tree

Bliss Tree had plenty of visitors and very few orders. The site had been built like a catalogue. People shop groceries like a list.
1.8% → 3.6%Conversion rate
Full write-up · From March 2021
Technology · SEEPZ, Mumbai

Fine Jewellery Manufacturing

Digitisation programmes usually begin at the order or at the report. Fine’s constraint sat in product definition — the point everything upstream feeds into and everything downstream waits on. So we automated that first, then integrated outwards in both directions.
−20%Turnaround time
Full write-up · From January 2024
Technology · United States

Neuskale

Neuskale was new in an industry where the entire product is accuracy and the competition is on turnaround. The platform was not back-office tidying — it was the competitive position, and it needed to exist quickly.
2 monthsBrief to live
Full write-up · Nov – Dec 2022, Live, handed over
Technology · Mumbai and Bangalore

SoCheers Infotech

Performance review consumes hundreds of hours a year at a growing agency, and almost none of it is spent on performance. It goes on chasing, collating and reformatting.
100+ savedHR hours per review cycle
Full write-up · From October 2019
Technology · United States

Ventois

In US IT staffing a person can sit in your systems for months, with documents and a case file and a caseworker, before they legally work for you. Most HR software has no way to represent that. Ventois needed one that did.
9Modules built
Full write-up · From February 2023, Live, handed over
Technology · Mumbai

Parazelsus India

They asked us to build a custom ERP. We recommended configuring on Zoho instead — turning their operating logic into rules a system could enforce across 243 cities.
+15%Order volume on same team
Full write-up · From January 2022

BUILT IN INDIA. TRUSTED GLOBALLY.

Driving transformation across India, the USA, and the UAE through long-term partnerships and execution-led consulting.

5+Countries
200+Projects Delivered
80%Client Referrals
2Proprietary Platforms

Three verticals

One Execution Mindset.

We bring together strategy, growth, and technology under one operating model — ensuring alignment, speed, and accountability.

Business Consulting

Solving business problems and challenges with exceptional on-ground implementation.

Marketing Consulting

Delivering marketing strategies and execution that delivers exceptional ROI.

Technology Consulting

Delivering integrated technology solutions to solve complex business challenges.

Innovation We BuiltOurselvesthread

Products Built From Real Execution, Not Assumptions

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India’s first geo-location job platform reducing commute stress and improving work-life balance.

Explore InRadius
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A restaurant-tech ecosystem built in the USA to help restaurants own their growth and customer data.

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Insights From the Field,
Not Theory

Perspectives shaped by real projects, real data, and real organisational challenges — written for leaders navigating growth and change.

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How to Improve Website Conversions | UX, Speed & SEO

How to Improve Website Conversions | UX, Speed & SEO

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How to Build a Marketing Strategy That Drives Revenue

How to Build a Marketing Strategy That Drives Revenue

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How Space Design Impacts Customer Experience & Sales

How Space Design Impacts Customer Experience & Sales

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How to Build a Business Plan & Financial Forecast

How to Build a Business Plan & Financial Forecast

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When Does a Business Need Custom Website Development?

When Does a Business Need Custom Website Development?

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How to Run a Monthly Business Review Meeting

How to Run a Monthly Business Review Meeting

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Why Do Change Initiatives Fail? How Teams Adapt Faster

Why Do Change Initiatives Fail? How Teams Adapt Faster

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How to Automate Business Workflows Using Zoho

How to Automate Business Workflows Using Zoho

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When Should a Business Invest in a Custom ERP System?

When Should a Business Invest in a Custom ERP System?

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How to Build a Strong Brand with Print Collateral

How to Build a Strong Brand with Print Collateral

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What Is a Brand Moodboard & How to Define Your Brand Look

What Is a Brand Moodboard & How to Define Your Brand Look

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Why Logo & Brand Identity Matters for Business Growth

Why Logo & Brand Identity Matters for Business Growth

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Why Packaging Design Influences Buying Decisions

Why Packaging Design Influences Buying Decisions

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Is Social Media Still Worth It for Business Growth in 2026?

Is Social Media Still Worth It for Business Growth in 2026?

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What Is Performance Marketing & Why It Matters in 2026

What Is Performance Marketing & Why It Matters in 2026

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Why Most Websites Don't Convert | UI/UX Design Guide

Why Most Websites Don't Convert | UI/UX Design Guide

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When Should You Rebrand Your Business? Signs & Strategy

When Should You Rebrand Your Business? Signs & Strategy

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How Does Digital Marketing Help Grow a Business?

How Does Digital Marketing Help Grow a Business?

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What Is a Performance Management System (PMS) and How to Use it?

What Is a Performance Management System (PMS) and How to Use it?

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What Is Competency Mapping & How to Build a Skill Matrix

What Is Competency Mapping & How to Build a Skill Matrix

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