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Lash & Brow Spa - Alabama
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Lash & Brow Spa - Alabama

Client

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About the Client

About the Client

Lash and Brow Spa is a multi location women focused Beauty and Personal Care chain in Alabama. It was started in 2008 and today has grown to 8 locations across Alabama.

Lash & Brow Spa has served more than a million happy customers since 2008.

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Opportunity

The client wanted to build a solid Digital presence and leverage the power of Digital Media and marketing to reach a wider audience and grow business.

How we helped Lash & Brow Spa drive business growth through 360 Degree Marketing

Project Timeline

April 2017 - March 2020

Project Title

How we helped Lash & Brow Spa drive business growth through 360 Degree Marketing

Work Done

  • 1. We delivered a rich SEO and keyword driven Custom Wordpress website that achieved 1st page ranking for 5 out 11 services within 3 months.
  • 2. We were able to get 1st page top rankings for 4 services within 6 months and 7 services within top 5 rankings.
  • 3. We started with paid advertisement on Facebook & Instagram to drive brand awareness and increase the store visits. We achieved a Cost Per Click of under $0.15.
  • 4. We integrated a tool for accepting Prepaid Online Appointments from the website and within 60 days the Sales through Online Appointments was in the range $3.5 - 4K per month.
  • 5. With Online Prepaid Appointments we reduced the no-show by 100% and improved resource utilisation and profitability of each store.
  • 6. We started with email campaigns for the brand and increased repeat customers by 60% and increased average visits per year from 2.5 to 4.2 and average order value went up by 35%.
  • 7. We also did dedicated campaigns during Holiday Season and focused campaigns on high ticket services and drove increase in Online Appointments. 60% of all online appointments were through high ticket services.
  • 8. At peak the Online Prepaid Appointments were contributing a monthly average of $9k.
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Outcome

Within 2 years we built a customer base of more than 5000 through Online Appointments and drove overall sales by 20% YOY.

Frameworks used in the project

Performance Marketing

  • Performance Campaigns
  • Sales Campaigns

Digital Media Management

  • Social Media Management
  • Online Reputation Management
  • Email Design
  • Communication Design

Website Design and Development

  • Website Design & Development
  • Website Management
  • SEO & Keywords

Branding and Identity

  • Logo & Branding
  • Print Design
  • Store Facade Design

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